By far, the most popular of spiritual waters in the various magickal traditions is Florida Water. Originally valued as a unisex cologne, it was used in copious amounts in barbershops as aftershave and cologne. Florida Water was introduced by the New York City perfumer (and founder of the original company) Robert Murray in 1808 and advertised as “The Richest of all Perfumes” and “The Most Popular Perfume in the World." Although now obscure to most of the general American population, Florida Water remained popular among South American and Caribbean cultures where it was incorporated into magical and ritual traditions, including Santeria and hoodoo.

Spiritual waters are readily available in pharmacies and botanic and magic shops in most areas - and of course, at Medicines and Curios - and are quite inexpensive. Spiritual waters such as Florida Water are used as offerings to the spirits, added to floor washes and spiritual baths, and used in home protection rituals and spiritual cleansings. They can be used to cleanse ritual tools, worn as a magical cologne to receive the special benefits they possess, and they have health benefits, as well. Learn 30 ways you can use Florida Water in your life that will make things that much more enjoyable: 30 Ways to Use Florida Water.

At the dawn of the 21st century, there are still pockets of traditional folkways in Louisiana's bayous where alligator grease relieves asthma, a buried potato cures warts, and "smoking a baby" eases the pain of colic. This documentary by Glen Pitre and Nicole Falgoust takes viewers to a world where faith healing, herbal remedies and ritual magic are still an everyday occurrence. It follows respected traiteurs (in English, "treaters") as they gather wild teas, brew home-made cough syrup, invoke the saints at their home altars, and most of all, heal the sick.